But Microsoft like to rob people blind by deliberately having a poor disk format so we buy other equipment like Hard drives or Memory sticks so we can install the game on, but at the same time keeping the game the same price as its competitors, e.g. Sony, Wii etc...
So while Sony are selling games on 1 disk for £40 on PS3. Microsoft are selling games that either have 2 disks or poor graphics for 360 as well at £40.
It doesn't matter. Most companies would like to get away with as little as possible, I'm sure (although Sony took a risky move that, sadly, proved itself to not be a success in our consumerist world)... but there's a bar to be reached. If any next-generation platform lacks a better disk format and a hard drive as a standard, that console should hopefully be ignored by game companies. There is a bar... a standard, of sorts, that console manufacturers are bound to comply with and DVD is already a bit below the bar. Hopefully, with the advent of next-generation consoles, Blu-Ray will also become more adopted by the PC as a standard, as well. Then again, if people who know little of disk formats buy said platform in large-enough amounts and become a major platform base, developers might not be so willing to ignore them, but that's highly unlikely as I'll assume people will eventually care about HD disk formats (such as Blu-Ray) and will recognize the advantages of Blu-Ray while Blu-Ray also doesn't result in a more expensive console. The problem is price. Consumers gravitate towards cheaper products, more often than not... but not, Blu-Ray and Blu-Ray drives are getting cheaper, so hopefully price won't be much of an issue as it was back in late 2006/early 2007 (PS3's release in Japan and the West, respectively) and people, now completely complimented by cheaper and more affordable HDTVs, will see the value in a console that doubles as a Blu-Ray player. I'm sure developers are already frustrated by current limitations and want a new console generation... but there's simply too large of a fanbase invested into the 360, at the moment, to ignore DVD/lack of hard drive limitations.