The problem is that the internet has some very different opinions on what's acceptable. The card idles at 32c with Firefox open, but jumps to 75-80 while playing. To be fair, since it's brand new I've only played one thing; STALKER: Shadow of Chernobyl, with maxed settings, + STALKER Complete mod, which I'm sure isn't a gentle combination for any card. Looking it up, I've seen opinions range from "anything over 70 is unacceptable", to "85-90 under load is normal". I could use Precision X to force the fan to stay at high speed, but I'm not sure if that has any risks, other than just being plain noisy. I've never over/underclocked and am not familiar with the related dangers.
http://www.newegg.com/Product/Product.aspx?Item=N82E16814130787 is the card in question. As I understand physical damage to the GPU doesn't start until around 100+ degrees celsius, so it doesn't seem to be in immediate danger, but the little flame icon in Speedfan has me worried.