Hey, I'm writing this article series for my website about "what makes good atmosphere in a video game", and the first part is about how fake advertising in games can really enhance the immersion.

Run Like Hell and Bawls get a positive mention in the article, please tell me what you think! There will be a part 2 coming soon.

http://gamexcess.net/2010/07/07/what-makes-good-atmosphere-in-a-video-game-part-1-fake-ads/ Note to my neighbors, those rumblings you heard earlier was not an earthquake, I now have nuclear power.

In Alan Wake your batteries actually last "forever", they only drain when you get into over charge mode or what ever it was called. I think Alan Wake did in-game advertising really well asides from one or two instances, they built a fantastically realistic world and the advertising/real world products only added to it. There are also games that don't do in-game advertising very well and that only takes away from the experience in my opinion.

I haven't played Run Like Hell but I'm hearing a lot of similarities between it and Dead Space, wasn't Bawls also a Fallout title?

Thank you for reading my article, and I gladly welcome you to post your comments directly on my website.

Yes, Bawls did make an appearance in a fallout game. I think gamesas and bawls had kind of a cross promotion thing going. They were appearing in gamesas's games at the time (run like hell and fallout) and bawls was promoting those games on the cases of soda. I think Bawls' appearance in Fallout angered a lot of fans because it replaced Nuka-Cola. I can't remember which one it appeared in, but I think it was a last-gen console exclusive game that hasn't been re-released. Sad, because if I knew which one it was, i'd try to buy it. Note to my neighbors, those rumblings you heard earlier was not an earthquake, I now have nuclear power.

It was either in Fallout: Tactics or Fallout: Brotherhood of Steel but I'm kind of leaning towards the latter. Out of all the things that angered Fallout fans in that era I think the removal of Nuka Cola in favor of advertising is probably it!