To quote your "I'm not complaining so much about a lack of female representation" thing, it sure sounds like you are complaining about the lack of female representation to me with these words.
Someone already said it before in this thread, but I'll say it again since you seem to can't answer to question: What do you want Bethesda to refer to the main character for Skyrim then? It? Besides, it's just a trailer. It's not like you're stuck playing as a male. Whatever floats your boat with the gender thing will still be available upon Skyrim's release just like other TES games.
*sigh*
I don't want a male
or female character to be represented.
As i've said already, i'd rather they didn't refer to the player-character at all. Showing footage of how a player-character might look is perfectly fine, but he or she doesn't need a name, and they sure as hell don't need a song about them. Promotional images should mostly show dragons or artwork - not a generic bioware-esque player-character.
Also, note the use of the term 'player-character' instead of 'main character'. Who's to say the player-character will even be the main character? In Oblivion, the main character was arguably Martin. That's who the story revolved around.
Anyway, this argument is going nowhere. In the interest of not having to repeat myself yet again, i'll just admit that i'm overreacting slightly to some minor issues. Now we can all move on and talk about the positives of the game.
@Gregasaurus - please, don't get me started on the dragonshouts. They're one step forward towards a fully voice-acted player-character which in my opinion is possibly one of the worst things that could ever happen to the Elder Scrolls series. I'm going to pretend they don't exist in Skyrim and not use them at all.