1) The screenshots showcased aspects of the game we hadn't seen before, giving a great new perspective on some game aspects, this was a definite high point of the release. Especially races!!! The Orc, I mean I've never played an Orsimer in a TES game before, but when they look like that, I may just have to. What's even more incredible than the Orc for me is the Khajiit. It just looks... amazing, enough said. This will definitely be my first character.
2) The articles we got I actually loved. We may have only gotten a small amount of 'new' info, but the descriptions of the demo gave me a feel for what the game was like, something all the screenshots and info in the world could never do.
3) At this stage, I don't want Bethesda ruining the game for me, so I'm glad they didn't overdo it with what they released.