Whether the cut content constitutes lies or overhype or exageration...the reality is that it could possibly (I'd say, is likely to) happen again, just look at the Fable games. A couple posts have mentioned that we in 2011 are past the mistakes Beth made in 2005-2006...but I don't see how the market has changed much, nor what reason Bethesda would have to change the Oblivion hype/release formula. Just look at what happened. Oblivion realeased to incredible hype, was universally praised by reviewers; boat loads of people bought the game and it made piles of cash. Gamers enjoyed it but also realized there was much removed and several broken features that reviewers never mentioned. Game went on to get GOTY from a host of sites and magazines, and Bethesda is keeps its reputation as one of the 2 heavy weights in Western RPG making. Strangely now in previews for Skyrim, all the sites and mags that GOTY to Oblivion are aware of these deep flaws that were present in vanilla Oblivion that never got mentioned (though were present) at the time of their reviews.
Regarding the repetition of misconstruing mechanics, it seems to me that it's a required assumption for your argument that Bethesda chose to over-hype Oblivion specifically to make it sell better. I would argue it's also a required assumption for your argument that Bethesda view things only in the light of monetary gain, and not in the light of ethical business practices regarding what they show to fans.
I would take issue with that. As I've stated, I agree that Bethesda misconstrued elements of their game in 2005. But firstly, let's face it: the amount of things that were misconstrued, though they weren't exactly trivial, do not in the slightest imply that Bethesda experienced a worthwhile increase in sales from what they misconstrued.
Or rather, let me rephrase things: In order for your assumption to stand, that Bethesda reaped extra profit from misconstruing mechanics, a significant number of purchasers would have to admit that they regretted their decision to buy the game solely because of the misconstrued content, and that, given the opportunity, they would not have bought the game had they known how things would turn out. And that seems, to me, as though it would be an
incredibly small wedge of the Oblivion profit pie.
Also, I disagree with the second premise, that Bethesda does not view their ethical obligation to the release of information. They most certainly did things that were not wise in 2005. But, speaking as someone who experienced that at the time, I never got the impression that they were saying and doing and showing merely to give people the impression that things were beautiful when they were crap. It's over-simplifying, IMO, to say that they merely wanted to give the income-wheel a few more good cranks. They honestly were ecstatic with the systems they were developing, and they were eager to share the behind-the-curtains of what those systems could theoretically do. The mistake they made was precisely that they let us behind the curtain, where things could still be seen in theoretical light, and the ultimate reality of design decisions and what could feasibly be accomplished in the game had not yet been finalized for what we were being shown. Is it the fault of a developer to giddily want to show their fanbase the fantastic possibilities that whiz through the office on a daily basis? No. The problem lies in inadvertently giving them the impression that such things will assuredly be reality in the final product, rather than interesting fancies at the drawing-table.
But the above, to me, implies exactly the opposite of wanting nothing more than to hype the game for profit, and if anything, Bethesda's actions in this release-cycle, by comparison, show that Bethesda has adapted and learned from their past controversies, responding to their new understanding of their ethical responsibilities to their fans regarding WHEN to show information. For a particular example, notice how we have literally NO developers posting direct info about the game, EVER, outside of official revelation or clarification? That is the virtual opposite of what happened during Oblivion's time. For another example, witness the marketing of FO3.
tl;dr and summary, Bethesda's Oblivion E3 fiasco was the result of their eagerness to please, not their eagerness to increase sales. They have since adapted and adjusted marketing strategy to avoid such pitfalls.
How can people be so oblivious?
They told us that there would be soil erosion in Oblivion > just like "real snow" in Skyrim
True Radiant AI > just like in skyrim
100% handcrafted dungeons > just like they promise now
etc etc etc
It is basically all the same lies over and over again, and yet people eat them raw.
And btw, they had never developed anything that was even near what they showed in those teasers back in 2005. "Oops, just a few months before release we suddenly released that Radiant AI didn't work" lol. It was ALL scripted.
See above. http://www.gamesas.com/index.php?app=forums&module=forums§ion=findpost&pid=17290290
Your assumptions over Skyrim's marketing schema requires you to assume that Bethesda 1) Cares entirely about money and not at all about business ethics, and 2) Did what they did in Oblivion merely to make a profit, rather than very inadvisably giving their fans too much internal information at a time when mechanics were not solidified.
I challenge you to demonstrate, other than your personal subjective belief that you cling to, that Bethesda by no means can learn from their mistakes. Perhaps Oblivion was an example of biting off more than one could chew, and Skyrim is their responding to that problem of time-to-development projecting.
EDIT: And perhaps, more importantly, the people who claim that the games
as a whole were overhyped need to anolyze precisely their own role in that overhyping.