90% of Beth's customers are NOT console players. Were this true, Beth would be focusing on the PC and selling the game hard on PC to grow their install base. I say that as a business minor, knowing a fair deal about marketing and running a company. You do not grow a company by catering to your largest install base. You more or less disregard them and give them the bare minimum they will cope with. Why? So you can focus on smaller markets where sales are not as strong, such as consoles. http://software.intel.com/en-us/blogs/2010/04/19/hear-that-knocking-sound-its-pc-gaming/ and including mmos and free-to-play dwarfs both combined, since the Wii is the most successful console console by a fair margin.
Secondly, various companies in the industry have repeatedly stated that the vast majority of their revenue comes from consoles. This is partly true. Console gaming represents 57% of gaming revenue globally. Wait, what? 57%? Split three ways? Yeah, no. PC Gaming takes up the entire other 43%. It is the absolute strongest platform. "PC gaming is limping." is a popular lie spread by the console companies and their partners, such as Epic, Bungie, etc. It is not too far of a throw to say that BGS is in on this, since they do give 360 exclusive DLC for a while.
Essentially, Intel's study shows that Todd's "90%" is patently untrue. Some games do sell poorly on PC compared to console, but BGS games have so many reasons to buy the PC versions that this cannot be the case. Pete backing him up on it is pretty much just as bad, because the actual numbers probably put total console sales ahead by a little, but with PC having a much larger share than either console alone. This post is essentially a demand for Todd to redact this statement or back his "90%" up with actual sale figures from Oblivion and Fallout 3, because that figure has done a lot of damage on these boards and is most likely very far from any kind of truth.
Also, before saying "Intel's making it up, they want PC gaming up," remember that Intel manufactures the CPU used in the Xbox 360, and most likely the next-gen Xbox as well.
Actually, it's apparently an IBM chip. Shows me not to double check. That said, only marketing would know the real figures, and Pete said, "I wouldn't be surprised if they were close to that." meaning that this statement did not come from actual figures, but is probably more from general assumptions about the industry. If Pete / Todd were speaking from real figures, Pete would have said something like, "Actually, they are close to that, console sales accounted for 8more than 80% of Fallout 3's sales."
I'd imagine that 75%+ of the forum users are probably PC users (or previous PC users) and therefore this forum wouldn't accurately reflect the true split. That being said, I'm pretty sure it's already been quoted that Todd was referring to a 'majority' when he stated "90% are console users". I don't think that was intended to be an actual factual statement.
Honestly though, do you think a game producing giant as big as Bethesda doesn't already have a strategy and marketing team in place? You believe, as a disgruntled 20 year old business minor, that they're going to believe you over their own research? Moreover, do you actually think you're 'demands' are going to be met?
This was quite clearly an attention seeking thread.