What do expect from a company the makes all their money on sports games - (I cant beleive svckers actually go out and buy 06, 07, 08, 09 every GD year)
and its SHEET / CRAP, oh lets wow them with the graphics, and the advertising, and spend about $3 on the actual game play! LOL
Just like Microsoft does, and recently Lukas Art w/ the CRAP Unleashed
You do realize again that if people want those games, which they do, they buy them, EA and other studious will continue to develope them for profits, it shouldn't be hard to understand.
And to our luck this allows them to expand their portfolio at the same time.
Do you know how EA can fund games like Warhammer Online: Age of Reckoning, Mirror's Edge, Dead Space, Skate and so on and so on?
That's right, they can do these big games because of their yearly titles, they don't cost them much but they get a lot of money back, so they can expand and take risks with new projects, be thankful of that.
Same thing with Ubisoft, they create a lot of (really, REALLY bad titles IMO) titles for the Nintendo DS and Wii, they sell a lot and don't cost them much, in return they can spend this money on huge titles like Assassin's Creed, Prince of Persia, Far Cry 2, etc. etc.
In the end all people need to understand is the following:
GAMES INDUSTRY IS A BUSINESS, NOT A CHARITY.