» Tue Jun 22, 2010 2:20 pm
Honestly, I think people are just making comparisons based on art direction. Those of us "in the know" may think people are making comparisons based on weapon randomization and customization, but really, you have to look at it from an - and not meaning to be offensive - ignorant point of view, aka screenshots and videos. To use another game as an example, TERA looks like another point-and-click Korean MMORPG grindfest in videos and images, when in fact, it's quite the opposite (save for it actually being Korean.)
At a glance, it's easy to see why people may make the link between Brink and Borderlands observing that both have shanty towns and cartoony, elongated faces. Most people realize after doing a little research that Borderlands and Brink are really very different games.
As for comparing to TF2 or ET:QW, well, those are both class based games, one of which is by SD. They're probably prime candidates to compare to, that latter most especially.
As for comparing to CoD: we can't save these people unless they want to be saved.