» Sat Oct 02, 2010 11:36 am
Bethesda’s gone to great lengths to promote the game, building on PR?and marketing efforts since the first announcement.
The brand’s distinctive blue hue is being used for a ‘Brink-Wash’ campaign that sees the game promoted in shopping malls, telephone boxes and bus stops, to key premium six-sheet locations.
Extensive online activity has already run across specialist and lifestyle media to raise pre-launch awareness. Going forward, a cinema campaign is running alongside svcker Punch, The Hangover 2, Thor, and X-Men:First Class until the end of June.
Meanwhile TV advertising will run from just before launch to June, with a spot during the FA Cup Final.
http://www.mcvuk.com/retail-biz/previews/994/Brink