Probably the "too little too late" bit. Personally, I agree with your idea o' spreadin' broadband all over the place. Elaborate further for a non-tech-minded hoobah like myself. Because anythin' that can punch Internet companies in the nuts is a-okay in my book.
"Too little too late" was meaning to suggest that this could have been prevented long ago, but nobody cared. In fact, it was everyone else that had a "roll over and die" attitude.
Monthly broadband caps have long been predicted, and as mentioned Videotron has long implemented this. Given that people in both the US and Canada don't have many options, the only viable competition can be municipal which is payed by taxpayers, which forces these companies (that would without a doubt vehemently oppose it) to compete which is something they don't need to do ATM.
A US example is with little competition it hasn't given incentive for Verizon to roll out it's FIOS or AT&T to upgrade to it's FTT* fiber infrastructure nationwide because they found out they can instead implement monthly caps which is far more cost-effective for them, and makes it not as necessary to upgrade their networks to fit the need of users needing more bandwidth nowadays.