With the Early Acess close on the horizon, plenty of players are preparing for the launch name zerg. However, before you reserve a bunch of interesting but non-creative names, it's important to understand the rules surrounding character names. Why? If you don't follow the rules, you may only get to enjoy that precious name for a few hours before someone reports you and a GM forces you into a name change. By that time a lot other interesting names would have been reserved by other players. The full rules can be found ESO's https://account.elderscrollsonline.com/code-of-conduct. I have summarised the relevant key points in regards to character name:
- No offensive names. This includes anything ethnically defamatory, sixually graphic, hateful, excretory or anything else Zenimax considers offensive. This rule is mostly self-explanatory, but it'd cover names such as "XxxxXxXtrolololXxXxX".
- No name that discriminates Age, Race, Disability, sixual Orientation, National Origin, Pregnancy or Gender.
- No name that defames or impersonates another player, an employee of ZeniMax, or any property of ZeniMax. E.g. no "TES GM", "Tiber Septim" or any name that impersonates another player's account name.
- No name that contains or refers to copyrighted names. E.g. "Harry Potter", "Drizzt Do'Urden", "Mario", "Link" etc.
- No name that contains or refers to popular characters. I believe this mostly refers to any previously copyrighted work now in the public domain. E.g. "Dracula".
- No name that contains or refers to modern era serial killers, individuals or groups who have committed crimes against humanity in the past. E.g. google Godwin's law.
- No name that is simply inappropriate content (1-6) masked via misspellings, phonetic spellings, homonyms, word combinations, or alternative spellings. E.g. "Hairy Pottar", "Draculo", "Dr'izz't Do Ur Den" etc.
One thing of note is that 4-6 only explicitly apply to "account name", but it has been extremely common practice for similar rules to apply to character name as well in virtually all other MMOs.
While the rules may seem restrictive at first, even compared to some other MMOs, it's important to remember that you can use "a maximum of four hyphens, apostrophes, or spaces in total". There is a lot of room to make a creative name that fits well with TES lore. Create sensible names, or lose your character names and be forced to re-name your characters long after the initial advantageous Early Access launch.
Think, before you create your "Legolas", or regret later.
ADD: Some Clarification
1. It's not about whether your name breaks any of the rules theoretically or practically, it's about whether someone will report your name. Even if your name breaks ALL the rules, if nobody reports you, you will most likely get to keep the game until you catch a GM's attention. This means some names which may theoretically break the rules may not get reported anyway, and it should be safe to use those names. It's also important to remember the intention of the rules, which is to prevent offense to other players and prevent legal problems.
2. "Name change" refers to GM action rather than a player's option. Usually how this works is: GM removes your old name and puts a temporary name on your character like "%31Name%", and when you try to access the character you must enter a new name for the character before you can play him/her.