I love the game and am looking forward to playing it for a very long time!
But to get to the crutch that I think is one of the biggest issues ESO has right now is combat gameplay. It feels quite clunky with either slow animations, not enough animation for some things, and no real feel of impact during some things like using a 2hander.
The sound affects where GREAT tho! I have to say I loved the sorc lighting crackles when it hit. Sounded powerful. Also loved to see sorcs in the far off distance blasting spells.
With that tho, I feel combat gameplay is quite possibly the most important element to a MMO's success and ESO's should be more fluid.