I think you can argue that marketting can sell you more copies but it can't make a game a best seller and win you numerious awards, both gamer choice awards and industry awards. There were over 5 million PC players on steam in january 2012 as I recall. You don't get this simply from marketing you get it from word of mouth endorsemants. Does marketing help? Yes and it does impact sales but Skyrim isn't the most marketed game in history so you have to accept that some of the sales are a result of the positive reaction people had with the product.
I hate wow. I played it once at a friends for about 2 hours and I was like nope not for me. But my subjective view of wow doesn't change the fact that it is a well made and well recieved MMO. Is it a game that i like? No but subjective like doesn't make something objectively bad. Far too many gamers to so invested in their opinions that they can't deal with something they subjectively dislike being a success. GW2 is another game i don't like. So many features in the game on paper, for me are a plus but when I bought it and played it i soon got bored. I just didn't like it. But i have no problem saying it is a good game. it has done well in sales and won many awards. My friends still play it today. All measures of a quality game. Skyrim still has an extremely active modding community on the nexus and other skyrim mod sites. Yet more evidence the game a quality product.
This all said, a persons subjective view of a game is always 100% accurate for them but it loses all revelavance outside that person's skin. And conversly a objectively good game which i think can only be measured in sales and awards, doesn't magically make someones subjective opinion of the game wrong. i am 100% correct is not liking wow and GW2 but my dislike doesn't make them bad games either.
Far too often older fans think their view points are more important than new fans but it simply isn't true. They also think that all older fans hold the same view as them which also isn't true. I have played FO, FO2, FO3 and FONV. I have recently learned i missed a console game as well as FO tactics. i consider myself a true fan but i have zero problem with Bethesda's direction one because they were ALWAYS going to put a new spin on the game as they didn't invent the Ip so they were going to want to put their own stamp to it. Second because I am so glad that RPGs evolve. The first two cRPGs I played were Adventure on the atari 2600 and Zork on the XT. These were super games but i am so glad were moved past this. I found oblivion a poorer game compared to Morrowind but i though Skyrim was the better of the three because I still haven't started the main quest in skyrim. Well I did enough of it to unlock Dragonbon and get random dragon attacks. To me any game that can get me playing for 3 plus years and i still don't feel the need to complete the main quest is a success in my book. I got borred just exploring in morrowind and oblivion that I went and completed the main quest did not get this feeling in skyrim. i am also willing to try something before i right it off. I was concerned about no attributes in skyrim but 6 months into playing it i had forgotten they were removed. i was able to make smart and dumb character weak and strong character all without any actual numbers assigned to attributes. I simply role-played and picked perks that were fitting to the type of conecpt I created for the character. So I am not convinced players were right it the wrong direction as it didn't stop my ability to roleplay and did hurt sales and thirdly i enjoy playing skyrim still. So by what measure can I honestly say it was the wrong move?
Bethesda has a direction they are going it is open world, streamlined character development and according to Mr. Howard they now want ot add strong narrative. If anyone doesn't like this they honestly have to make a choice accept this is the way things are and go with it, leave or mod the game to your vision of it. Bethesda has zero insentive to listen to their vocal fans because so far they have claimed making fallout 3 with a 1st person perspective would ruin the kill the game, well.. it didn't. Skyrim with no attributes equals will the TES franchise and well... it didn't. So far the doom and gloom prediciton of the fans has been dead wrong. Why would or even should bethesda listen when their own insticts have taken a smaller studio to industry leader?