I click to run the game, and it doesn't even load. I have the 1.1 patch. What do I have to do to play this game.

no answer?

I am having the same issue on xbox 360. I went out this morning, got the game - didnt work. Now, I just exchanged it, same issue. I play my xbox 360 elite every day, and I know it isnt the system. Game has loaded twice, I heard some audio however the video came up as black and white choppy blocks.....most of the time the xbox just says reading, open tray.....frustrated spent $60 and game doesnt even work.

I have the PC version and its doing the same thing. Getting really frustrated too.