This weekend, BRINK is allowing players to play the game for free and dropped the game price 50%.
They also gave the DLC for free (Aug 3 thru 17th) to those that already have the game (as compensation for the problems) and dropped the price of the DLC 50% to all the new buyers.
The effect is obvious by the traffic on the servers and the people with the DLC maps and the new players buying the game.
If BRINK can get this kind of results, imagine what it could do for Crysis 2.