Maybe Crytek doesnt even give a ****, they succesfully hyped before the release and sold their copies via pre order, could have been their goal from the beginning. On the other hand i believe that next to make money from the game, the team of crytak did want to bring over an idea of a game they love and they are proud of and that customers should enjoy.
Strangely EA published game always have this hype and beta-release issue as i have to admit their trailers are always awesome.
SO TO ALL DEVELOPERS OUT THERE:
I know getting published by EA has alluring aspects but please get back to the roots when making money was important but came only after the desire to bring your personal imagination of a GAME to all the players out there.