Sure it's a lot of stuff, and it's kind of silly, but who cares?
IMO it's extremely savvy marketing on EA's part, but if you aren't interested as a consumer, you don't have to get involved at all.
Because to people who aren't into the game, and are judging only by the demo, it really looks like "HEY!!! LOOK HERE!!! WE KNOW THE GAME svckS, WE KNOW WE SCREWED UP THE ENDING FOR PEOPLE WHO PLAYED AWAKENING, BUT HERE'S FREE STUFF IF YOU LOOK AT OUR GAME! MORE STUFF IF YOU PLAY OUR CRAPPY DEMO!! MORE STUFF IF YOU BUY THIS OTHER GAME THAT BIOWARE HAD NOTHING TO DO WITH!! MORE STUFF IF YOU PLAY OUR FACEBOOK GAME!! MORE STUFF IF YOU LIKE US ON FACEBOOK!! MORE STUFF FOR NO REASON AT ALL!! WE ARE DESPERATE HERE PEOPLE!!! SERIOUSLY, WE'RE GIVING STUFF AWAY SO YOU BUY OUR GAME!!!!"
It might get some people interested in the game, but I don't think it will keep people interested in EABioware's games. I wonder if the people who bought into the marketing are going to remain EABioware customers interested in their games, or lose interest quickly. I know that the changes and the marketing convinced me to not bother with the game. I have a long history of buying Bioware games.This will be the first one that has normal drm that I won't buy. I might not be the only one. I guess I'll find out after the game is released.
If anyone here ordered the Signature edition from Play.com and received email that it was canceled, this thread might have information for you. http://social.bioware.com/forum/1/topic/141/index/6274813/1