We've already been told that there are different body types in Skyrim, so that should adress the issue. Everyone having the same physique was a problem in past games, but it shouldn't be in Skyrim. Just because the screenshots you've seen mostly show the muscular body type doesn't mean that others aren't in the game, after all, said screenshots of muscular characters are mostly depicting warriors of some sort or another, you'd expect those people to be muscular. if you see a picture of a beggar who looks like that, then you have something to complain about.
And in fact, I'm pretty sure we've already seen different body types in screenshots, take the http://www.elderscrolls.com/skyrim/media/screenshots/stealth-kill/ screenshot, for example, maybe you didn't notice this, but at least to me, it looks like the victim, who appears to be a Dunmer, has more slender arms than those on the Dovahkiin we've seen most of the time, indicating that his physique appears to be different. And if you look at the bartender in the tavern screenshot, it looks, at least to me, like he is somewhat more heavily built than the other characters we've seen. I certainly don't remember seeing variety like that in Morrowind or Oblivion, and I will welcome that much needed addition to the character customization.
To me the dunmer looks kinda like a goblin, his skin seems very green, unlike the ashen dark skin im used to. but thats just my speculation of that perticular picture. And it doesnt really show much, im talking about the full body shots, every one of the main characters, are bulky.
Do you have a link where its said that different body styles have been confirmed?
I have seen the tavern shot, and the only difference i saw was the female. The bartender and the guy talking to him both look to be above average body style. Maybe not quite He-Man-ish but pushing it a little..