Console release is more evidence than necessary to prove that. The game is also said to not be a real MMORPG, and doesn't have real raids! Their target audience is the lowest common denominator of the human race!
Doing the quests of another faction is the same as doing quests of the first faction! There is no difference, and it's not even remotely end game, unless they keep adding factions! Long story short, doing the same quests over and over isn't end game. Also, adventure zones are pug zergfests, which isn't end game either. And yes, I know this is true, because of point one!
Not every MMO ever, because good MMORPGs make you dependent on other players, and forming communities of friends. Casual games like this or SWTOR might have guilds, but they are mostly a bunch of strangers you join on a whim. It's like living in the same city as some random stranger! You don't give a [censored] about that guy!
Having a game based on only story is bad, because once the story is over, the game is over. What makes this worse is that story based games are supposed to be strictly B2P, not subscription based!
People speak of the unrestricted skill system as if that is a good thing! It's not good, its BAD. Very bad! It's the do it all, who gives a [censored] about class system! It's the lazy way out of worrying about balance system! It's a [censored] natural disaster! How can you like a system where everyone is the same? It's horrible! No reason to make alts, no reason to do anything! It's as if they are designing the game so you play it 2 months, and toss it in the bin! These guys have never made an MMORPG, and it shows! They have no clue WTF they are doing!