did it look to anyone else like those people were playing a demo of Skyrim?
I'm pretty sure they set up monitors and headphones for some of the journalists to follow Todd's playthrough of the demo.
Maybe there wasn't enough room for everyone in the space where they had the projection screen? (I understand 105 journalists attended the event.)
It was funny to watch the montage of Park City with the Skyrim music. I have been going there every year for Sundance for the past 10 years, so I recognized some of the places.