Summary:
Sorry but ESO is not for me. You've made another theme-park MMO with better tech. Why? I've no time or need for that, and there's already WoW. I was hoping for a more sandbox world like EVE. You can't fix that now, but please can you offer a sandbox start i.e. the option to start in town and explore at will? I'll buy it then.
In detail:
Hi folks at Bethesda/Zenimax, thank you for letting me into the beta. I appreciate. I'm sorry to say the game didn't win me over. I played the beta for maybe 8 hours, up to the second quest island with the pirate crew. That was the most I could force myself through before abandoning the game. It was not an enjoyable experience. I pressed on through the quests hoping the free-form game would open up but it didn't and eventually I gave up. I feel I don't know what the game proper might be like, but it's behind a steep wall of quests and for all I know it might be quests through and through. I've no time for that.
I'm an ex WoW player, older, and eagerly looking for a replacement. What I, or we, want at this point is not another theme park MMO. What we want from you as MMO designers is not to package experiences or "content" for us to consume. We want you to create an amazing environment for us to inhabit and we'll take care of the experiences. The point of an MMO is to meet other players and work together on things that matter. Group combat and overcoming challenges are things that matter. Gear and skills are the tools to get there, and also the rewards. It's what makes you valuable to others. Getting better, working with others, and being valued by them is what matters. Serious play with others creates genuine experiences and friendships, which are ours and which we cherish for years to come. It's what keeps us subscribed. Your packaged quest content is nowhere in that equation. It's filler, for when we're bored. Sorry!
I'm sorry to say this. I had high hopes for ESO but, for me at least, maybe you've built the wrong game. You've made another theme park MMO. Who for? Your timing is good and you may capture the ex WoW audience who still want a theme park MMO. But that market is probably shrinking. Younger people play LoL. Some of us who are older left WoW because it became too much of a theme park MMO. Early WoW was open (or maybe basic) enough that we could make it our world. Then over the years Blizzard insisted on treating it like a content outlet. It became their content, not our experience. So we left. Don't start where Blizzard ended up.
I appreciate the enormous budget and talent that went into ESO. Your interface design and systems are superb. Free-form skills are very cool and long awaited in an MMO. All of this is awesome. But aspects of your design work against you. While Skyrim environments were generated by algorithms and felt real, ESO environments appear to be modelled. I understand you did that to control and design the zones, but they feel like stage sets. I feel no urge to explore the world. Character and building models are very detailed and realistic, but as you know that works against immersion and makes the art style look weak. In my beta experience I saw a beautiful sunset, but it looked like a competent high-fidelity rendering of a sunset, not something artful and distinctively ESO. With these art assets the game runs well, but there's no CPU left to do other things with my computer while it's running. This means it's hard to make the game part of my life.
These are deep design choices and you can't fix them now. However you can do one thing. Allow us to get into the game and experience it free-from, without quests. In WoW terms, give us the option to start in Stormwind and point us at Goldshire, but let us go where we please. Don't force us to go through the worgen or DK "experiences" just because you made them and think they're cool. With all due respect, they may be cool but they're in the way of the game and we just want to speed through them. Don't lock higher level content behind quests either. Quests and starting zones are great, but they should be optional. I understand that when I join the game I'll be powerless and mostly clueless. That's par for the course. It's fine to start with novice gear and have to take on puny enemies but let us be free from day one, like EVE.
We don't want a directed experience. You don't need to put us on a content treadmill, nor do we appreciate it. Blizzard sells that. We want fantasy facebook with dragons. We want a beautiful, distinctive, immersive world in which to just be. For most of our play time, long term subscribers will just wander around and socialize, we may explore or craft something. Or just chat. Sometimes we'll stay logged on and glance at the chat, or hear the background sounds, while we do other things. That is OK. It's valid. We want to make the game part of our lives. Then, from time to time, we want to form groups and do really challenging things with our friends. We want intensive, organized experiences, in small doses. That's all. Offer that and do it well and you'll have loyal subscribers for a decade. Don't just imitate Blizzard please.