Ahem. I know this is an issue which has been addressed before, but it is one that struck close to home for me and I feel I would regret not adding my two cents: female player characters.
As a woman, it is easy to feel forgotten or even alienated in the gaming industry. At all times I am surrounded by the very male demographic and games and advertisemants that pander to the testosterone-bearing, and to be fair, gaming has been for a very long time a masculine pursuit. It's nigh-impossible for me to be a gamer without being labeled immediately a "girl gamer," rather than just a "gamer," and to be frank it can be pretty frustrating.
I work for a technology retailer, and Brink is the first game which has completely unified my coworkers and I in our excitement for a game. I can't adequately express how amped I am to play this thing, so let me just get that out there on the table. Still, the label of "girl gamer" follows me. I find myself relegated to a sort of "second-chair" status among peers. Customers to my store will actually ask if there is "a man he can talk to who knows more about shooters."
Consequently, I have very mixed feelings on the prospect of female avatars. Not having that distinction really come into play is a very positive thing as far as I am concerned, but it's not necessarily the best solution - not finding representation for the kind of characters we envision in a game lauded for its creative mutability can be a major frustration ingame for a lot of women, and when we do it's often in the form of a very intensely sixualized and male-centric character design.
What I'd like to propose is a sort of compromise to please everyone, and I hope Splash Damage and Bethesda take this to heart (I'm quite the Bethesda fangirl): consider including female characters as a DLC option down the line, but please don't make them just for men. I don't want to create a character who has to run around the gameworld with a steel thong (I'm looking at you, Guild Wars). Maybe some people do (and I hope I never meet one), but honestly when bullets start flying I don't reach for my beach wear, I reach for some damn armor. The male characters in this game have a great art direction, but really they're not exactly the most handsome bullet-fodder in the world, so why should the female characters be an exception? Leave the big-briasted shoehorned-in female protagonists to Gears of War and give me a girl who actually looks like she came from The Ark. Give me a girl who looks like she could actually haul that rocket-filled backpack around. Give me someone I can identify with without putting me into that stereotype of "girl gamer," and I know a lot of ladies out there who will flock to Brink as a result.
Thank you.
*steps off of soapbox*
(Edited for accuracy, thanks The Zero :3)