-Todd Howard
That quote really raised my expectations, but they were met and exceeded when I read this quote from the GI article:
"If you murder the shopkeeper in Riverwood that might give you a quest, his sister will automatically inherit the shop, and might even offer you the same quest. However, knowing that you killed her brother, she might do so only in anger and frustration."
That's so next-gen and epic. I mean, it shouldn't really matter if I want to chop the shopkeeper's head off with my big sword, and then do his fetch quest, or do it in the reverse order. His sister should give me the same quest when she sees my big sword; I shouldn't even need to do any "Admire, Joke, Coerce, Boast" with her. Imagine if I didn't get the same "Wolf Pelts Fetched" Achievement to show off to my XBOX Live buddies? That would be restricting player freedom!