Ok, first of all, I love this game. I love video games in general. I'm not trying to bash it, or downplay the ways in which it is less sixist than other games (for instance, heavy armor doesn't turn into a plate bikini when I put it on). Also, even though I know it's the usual response to a woman pointing out sixism in a video game, I'd really rather not get death threats, thanks.
However, my poor female Breton is very confused. You see, according to my experience as an actual woman, yes, women do occasionally flirt with me. I take it as a complement and it's cool. However, for every one woman that hits on me, hundreds of men do. I'm not a supermodel, and I spent my late teens with a shaved head. I daresay this is a fairly typical experience. My friends experience the same. Sure, sometimes guys hit on us in ways that are intimidating or creepy, other times they are respectful and charming, but in any case, they hit on us far, far more often than women do.
However, every other female NPC seems to flirt with my female character, and the only male who did was a prosttute. She does not understand what's going on. Does she look mannish? She could live without being flirted with at all, of course. She's really only interested in adventuring, anyway. But if it's going to happen at all, she would expect more men to flirt.
As for me, well, I'm not confused. As I run into yet another flirty lady (in the conspicuous absence of flirty men) I'm pulled out of my immersion and have to think about why it was designed this way. Call me cynical, but the message it sends is "whether you're playing a male or female character, I know you're actually a straight man who wants to see this, nudge nudge, wink wink" and also "in case you forgot, females are all about six. This is a female NPC, so obviously she has to act seductive". This is not specific to ESO. Most games do this, and I'm used to it. It's just that TES generally has had a better track record when it comes to sixism, so I'd hoped for better.
I can see why some women might complain if they encountered "creepy" behavior from male NPC's in a game - although that's odd considering that people routinely try to murder us on sight - but ok. Why not some discreet flirtation from males, though?
Guys, I'm not saying you can't enjoy your flirty female NPC's, just, perhaps, more of them should flirt with you when you play a male character. And yes, I get that a lot of you might not like being hit on by guys, but perhaps it would help us understand each other better if playing a female character was actually like being female.
On a related issue, I met two lisbian couples while leveling to 15 in EP, but not one gay couple. Once again, this seems to be designed to cater to straight men who think lisbians are so hawt. It could be there are gay male couples I didn't meet yet, of course. I hope so.
I know all that dialogue isn't going to change, but as a beta tester, I'm supposed to give feedback, so I'm giving feedback (yes, I used /feedback in game as well). So to sum up, what I'd rather see is either NPC's who react differently depending on the gender of the player character (with some NPC's who are still gay or lisbian, of course), or just a more even ratio of flirty male and female NPC's. In Skyrim, when you wear an amulet of Mara, everyone hits on you: that's a way to do it that isn't sixist. It's not realistic, sure, but you can just pretend that the Dragonborn is so hot that everyone is attracted to him/her!
TL:DR: If female NPC's flirt with me, so should male NPC's. Also, if there are lisbian NPC's there should be gay men as well.