I just read that Gamestop's pre-order incentive for Skyrim is a physical map... but does that mean that if we don't pre-order from gamestop that we don't get a map? Oblivion came with a map... Morrowind came with a map... and you didn't have to pre-order from gamestop (or anywhere else) to get it for either of them! We all deserve an awesome map!
Dude, if you read the beginning of the article, you would know that the pre-order bonus map was a joke ...as in not real. No one knows what the bonus is yet.
The title of the add reads:
"INTRODUCING THE
TOTALLY MADE-UP PRE-ORDER INCENTIVE AWARDS FOR THE HITS OF E3"