I don't want steam. If I go to the store, buy a REAL disk, and install it on my machine, I will not be forced to use some third party software to play the game I purchased. If there is a steam requirement, or, a GFWL requirement, I simply won't buy the game.
There is NO effective DRM. Not even steam. DRM only adds cost, and makes life difficult for honest people. The pirates still crack the game, sometimes even before its official release. And guess what? NO other requirements than simply having the game installed. I can see why some folks would rather get the pirate version, than the retail version...... As has been said, DRM just kills the secondary market. When I want to sell my car, I don't have to ask permission, nor does the new user have to get it activated from the manufacturer. Why is software so different?
Except that you don't own the game you buy. It would be like leasing a car and then believing you have the right to sell that car. Federal court made a ruling on this just this past fall:
http://arstechnica.com/tech-policy/news/2010/09/the-end-of-used-major-ruling-upholds-tough-software-licenses.ars
And along with that comes the responsibility for the owner of that IP to protect it to the best of their ability (doesn't mean they can stop it but it means they must make a good will effort to protect it). They can do this by either trying to do so themselves with some sort of DRM or they can contract with a company which is set up to do just that for them. The later of course allows them to leave it to someone else so they can concentrate on developing and publishing. Never the less, they are required to do something to show they are trying to protect their owned IP.
While we know that regardless of what is done there will be those who will pirate games, that does not remove a companies responsibility to protect their IP. So all we can hope for ever is that they use something which we can live with.
For me, I prefer Steam to GFWL or SecuROM. We all have our "rathers" but something must be legally used to protect the company's right to call it their own.
http://www.allbestarticles.com/legal-informations/trademarks/trademark-laws-protect-small-businesses.html
Unlike copyright infringement, trademark issues are dealt with exclusively through private lawsuits, unless there are criminal counterfeiting charges involved. The responsibility is then totally on the owner to initiate a lawsuit in federal or state courts. If this is not done, the business could lose its legal protection. Many small businesses lack the manpower to keep an eye on competitors who may be indulging in IP theft, and often aren't aware of the necessity of filing for protection against them. These legal battles can take years and are incredibly costly. A professional trademark attorney will be able to navigate the legal process and provide expertise to protect the products and services both in the US and internationally.