Not long now to see who wins this battle.
My gold is riding on the Farmers for a win, but my hopes are with Zenimax.
Would really be interested to hear any official word on what is planned or to be done regarding this issue.
These guys are like the cockroaches of MMO's - they will not die.
Account bans won't work - new account cost is a small hurdle if any, & subs & new account revenues only provide a business incentive to curb these guys behavior, not to eliminate them. Any leveling grind is meaningless when it's a bot at the helm. and yet to see if there's a report function or if reporting is meaningful.
Gold can buy anything in this game, mounts, weapons, armor, siege equipment & crafting mats - even end game legendary gear, and with a mega server there's no gold seller need to farm on multiple servers.
If I was a gold farmer, I'd be more excited about this release than the average punter, there's a huge potential windfall headed their way.
There's a part of me that hopes Zenimax's silence is due to them having big plans to combat farmers, but I expect the only party with grand plans will be the farmers.
My tip; Expect a farmer whitewash early on, with a small but noticeable rally from the devs, & once the dust settles all parties will then be business as usual, getting on with making money - from us.
I don't know the solution to the problem, but if your listening Zenimax, I'd pay extra for any MMO that can offer solutions that work.