Eh, I'm one of their consumers, too. As are all the other people who aren't as hyped about a "gun pack". Which set of "their consumers" should they listen to?
(And I'd already mentioned that I don't really consider a simple "gun pack" to be real content. As opposed to, you know, quest DLC that include more stories, locations, NPCs, and guns. I certainly wouldn't have the Gun Runners Arsenal DLC for New Vegas if I hadn't bought an "all DLC" pack. It's just not that important/worth the money. To me. )