An emperor tends to call it.
The first era lasted 2920 years, the second lasted ~800 and was started when the Potentate ruled after Reman III's assassination, the 3rd was ~434 years and started when Tiber conquered all of Tamriel, and the 4th started somewhere following the death of Martin Septim and the Septim empire. Generally, a new era wouldn't be called, unless it's the start of another empire and the end of the old ways of the previous empire.
Guess Titus is quite the dude.