50 USD is standard retail pricing for games and that's as high as I am willing to go.
You know it's been that way for the past 20 years and...
{Knock knock}
I gotta get that. "Who is it?"
"Inflation"
Oh, sorry, the new standard retail price for PC games is 60$. Don't expect it to last more than 10 years either and we'll be lucky to get that.