Well, there is an entertaining way we in the Wolfpack do things. Play territorially. Give yourself a little bit of territory, hunt within its borders and take it from there.
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This pretty much sums it up. Pick out your territory and hunt with in it's borders, you can decide for yourself weather or not you want to live with in a city and own a home or banish yourself to live in the wild so as to not kill towns folk and outline your territory around your home. You can change every night if you want or you can go full on lore friendly and change once a month during a full moon.
I prefer to change every night at midnight and I'll patrol my territory hunting and defending it from other predators such as bear,vampires,bandit, trolls. I leave wolves alone because they will come to your aid when close by and they will leave you alone, Trolls will also not bother you but in my eyes they are competition for food, along with bears. I would go from midnight to 5 or 6 in the morning when my ring of Hircine worked, now that it's bugged out I only go as far as my normal transformation will allow ( 2minutes and 30seconds ) and if I decide that it wasn't enough then I'll pick a spot close by and take a nap until the next night and I will go hunting again.
There are many ways to RP being a werewolf, it's up to you to decide what style best fits you. Are you a person who hates being a werewolf and you are questing to rid yourself of this curse, are you an honorable man who's beast form is a reflection and will only kill evil being so as to feed( ie bandits,vampires etc...etc... ) and whom becomes leader of the Companions, or are you someone who embraces the hunt in all aspects of his / her life and only lives for the hunt.
My werewolf is an evil son of a bit#$ and lives his life on pure instinct, only doing what benefits him, killing and eating the flesh of the innocent both in beast form and Orc form. He kills at will, if the fancy strikes him then your dead, he's very unpredictable. He hunts from Rifton-Whiterun-Falkreath every night and can change at will but choose to do it at night so as to have the element of surprise.