My concern is that the game won't get good reviews as a direct result of not getting hyped attention before it's release. Can any of you name a highly anticipated game that received mediocre reviews? That's probably because there are none. Not saying Brink should get five stars off the bat, but it should get a good shot at a fair review. I just remember hanging around the Shadowrun forums before the game's release and all the buzz the game had built up...but it was mostly just around the Shadowrun forum.. Gamespy had done a preview a couple of months before the game's release, and that was about it. Once the game was released, its was (in my opinion) overly criticized and not given it's proper respects in blending in RPG elements into a fast-paced FPS, which it did so well.
Though, a good difference to note in Bethseda's and Splash Damage's marketing is that they're creating avenues for game to receive exposure through the dev diaries and game expos. If i recall correctly, Fasa or Microsoft did little to get the word out on their game.
Around this time of the year the gaming media tends to focus on what's coming out this holiday season since it's what is in the imminent future, and will also garner the most click. In my opinion it wouldn't be wise to start hyping a game until everyone calms down and we're not getting major releases every week.
My concern is that the game won't get good reviews as a direct result of not getting hyped attention before it's release. Can any of you name a highly anticipated game that received mediocre reviews?
Games with a lot of buzz and good reviews because they generally are good games. Publishers would rather back a good game (or an established franchise that will sell) over something they know isn't that great, and journalists will back good games regardless of what the advertisers want. Advertising doesn't affect the scores. The potential scores affect the advertising.
Shadowrun didn't do so well since it was lacking content. Normal people couldn't see past the 60$ price point of a game with no single player and no player options.