Is it just me or does there seem to be a distinct lack of promotional materials such as trailers, posters out in the general public. I have only seen Fallout 4 stuff online when looking up about it. Skyrim on the other hand had a huge marketing campaign with trailers (including a live action one), posters etc that i would see when out in public.

There are probably two demographics (speaking generally)

Those who are aware of Fallout 4 and those who are not.

The aware

It would be hard for those who following gaming media and the forums to miss the arrival of Fallout 4.

The reveal trailer on youtube has been watched 16 million times and that excludes mirror copies.

The game press/media are falling over themselves to make even non-news discussion worthy.

So if you know it's coming, you have seen a trailer and representative gameplay from the E3 showcase.

That's enough information to allow a purchase to be provisionally made (pre-reviews).

More trailers won't sway someone more.

The unaware

We're 49 days from launch (7 weeks), the time for game posters or other trailers (they could use the same one)

to be out there for the unaware is just before and at the point of launch (also for holiday shopping) it's not now.

Skyrim's live trailer was 2 weeks before launch, not 7 weeks before.

The words fallout 4 release and november ten were enough for me.

Ah, the Skyrim Hype Train. TBPH, I never want to see that train again as long as I live.

I'm perfectly happy with the way Beth is handling Fallout 4's advertising...low key. The game will still sell regardless of whether you hype the living [censored] out of it like with Skyrim, or do very little, it is a Bethesda game after all.

Well, Fallout 3 had the concept art reported as terrorist propaganda. http://www.ign.com/articles/2008/05/30/fallout-3-image-spooks-terror-experts

It really doesn't have to be hyped that much. How many people downloaded the phone game? Every one of them knows the game is coming out. https://www.vg247.com/2015/06/25/fallout-shelter-app-store-ios-70-million/Now its out on android phones, too, so that number should be higher. http://www.gamespot.com/articles/1-billion-fallout-shelter-sessions-played-in-first/1100-6429884/

No much need for promotional stuff outside the net now a days.

I suppose it just feels weird not seeing it advertised everywhere, especially when compared to Skyrim

They've had years of changing demographics and marketing trends in between as well. Gaming is more mainstream than ever, and gaming related news media is far bigger and hungrier.

Also, tht little marketing stunt called Fallout Shelter topped the apple store charts for a while and actually made them 7 figures of revenue.

And somehow many people on this forum complain that BGS is over hyping Fallout 4...

Lol, you can always count on the Daily Mail's name to get brought up whenever a funny anecdote gets sensationalized and blown out of proportion. IIRC you can find some North Korean propaganda on Youtube that uses the title screen music from Oblivion of all things.

Yeah, I'm with everyone else that appreciates the small amount of news. For an IP as large as Fallout, they can get away with it and they avoid the risk of burning us out or over-hyping before the game actually drops. Which has happened to a lot of games lately. Plus, they've expressed that their happy being able to show us an essentially completed project and keep the wait time at a minimum; imagine if we had been waiting for two years, and they decided at some point to cut some things during that time.

I wish it could work that way for smaller IPs, though.

ah well, it is not official from Beth, I have an abbo from " open world games"...on youtube...it is nice!

Seems to have some ads playing all day everyday at gamestop

Just because it won't turn those who've already purchased, doesn't mean we wouldn't like to see more of it. Or at least as much as those who have extra money to blow on going to cons.

and Im sure we will...a week or so before release. As last minute hype fuel.

Print media is perceived much differently today than it was in 2011. Targeting print media to certain demographics (like techie gamers) is a waste of limited Marketing funds and while Marketing Firms (and even internal Marketing Departments) may still push for the "all out blitz" approach, smart Executives realize where they should and should not put their promotional money.

It's also a month and a half until release date...give them time to pull out all the stops a few weeks before release...I feel it WILL happen.

The short film on Gamespot about Dogmeat

http://www.gamespot.com/videos/fallout-4-behind-the-scenes-with-dogmeat/2300-6427171/

May be an indication of the type of releases Bethesda will make, without saying anything relevant.

As crazy as its making me, I'm psyched that they are not releasing much info, it'll make the game so much more exciting when we get it. By the time I got Skyrim, I already knew what I was going to see for the first hour of gameplay and most of the surprises in the game had already been spoiled (such as lyncanthropy or however you spell that).

I won't say it's good marketing or not, I don't know. However I can say that I personally, out of my anticipation, have hyped this game to friends that no nothing about Fallout... and now they're on board. So word of mouth is working.

Preach it bro, let every pimp and hoker know about this glorious event.

In terms of promotional material, I want my wallpapers. I especially want a mobile wallpaper. A live wallpaper would be even cooler. I currently use a pipboy one that is not official because it's the best I can get.

The wallpaper on my phone is part of the raider concept art.

The problem I have turning existing pics into wallpapers for my phone is that they all lack the vertical resolution. My phone has the same resolution as my monitor, only rotated 90°.

Best buy has advertisments up for F4. One Xbox One Tv demo was playing the E3 trailer. There was also a 2 or 3 foot wide 5 or 6 foot tall cardboard display that said Fallout 4 and the release date. There was also cardboard end cap type signs. My local gamestop might have had a poster not sure on that

F4 promotion is much like a tire fire.
Once started, you don't need to add fuel.


I am really enjoying that they haven't put out too much about it.
Not only am I not having bits of the story spoiled outright, I don't have to (like I'm forced to come here) see a billion people's critique on or interpretation of what we all saw with our own eyes.
It can add a tint to the experience when you finally get to play, if that makes any sense.

This.

To add onto it, I'm also glad they haven't released much just so I don't have to hear people complain like they did with every other Bethesda game that Bethesda has an unending hype machine and why that's "wrong".