Making the prices up but they are around this sort of difference
I can but game xyz for £35 at my local Tesco/Asda Supermarket
I can buy the same game for £49 from Game retail store
Or I can download the digital one on my PS3/4 for £59
I suspect Zenimax is charging what they consider to be the recommended retail price for their product, and if other retail stores want to sell it for less, that is their choice (and I prefer it when this happens rather when a company fixes a price so where ever yo buy it, its exactly the same)
I have seen very very very few digital products that sell for the US price in the UK (just using the current exchange rate), normally when you can do this, they are simply a small US organisation willing to sell a few people in the UK, rather than a company actively marketing a product on the UK.
I used to play on the US Lotro servers when the EU servers were still running and everything I bought on those servers was the US price. Then they merged the EU operations and I could no longer buy for the US price, and the price went up a fair bit because of this.
Always happens, companies make a product and make up prices so that they get their money back and make a good profit.
They don't make up a price for one country then use exchange rates to work out the others, they make up a price for each region based on what they think the market is prepared to pay.
When it comes to actual products as opposed to digital products, more things come into play for example under the sale of goods act in the UK, my expensive synthesizer has a 2 year warranty with the manufacture, but I could claim up to 5 years using the act. Whereas I've read about people in the US buying with as little as 6 months warranty and no consumer law like the EU has to protect them. I'm pretty sure they raise the EU price accordingly due to the extra support they are obliged to give.
Not saying I think it's right mind you, I think I should be able to order anything anywhere in the world and pay in the local currency at the local price and then pay the appropriate import tax my country charges,.
I'm simply saying how it is and Zenimax are acting no different from anyone else.saying
I was reading a post on another forum where someone ordered about £90 worth of clothes from the US , by the time import duties, tax, handling charges were added, the price almost doubled. .