I think it's a bit overpriced, and also that it was a bad idea to sell it now when we just spent 60 to 90 dollars already to buy the game, a lot of people may want to but won't have any money left.
On the other hand it's a very good idea of items to sell, completely collector, nothing to do with playing the game at all.Heck I'm sure it could even interest TES fans who don't plan to play ESO. I certainly approve of this 100% contrary to what I felt about the imperial edition.
Also if they wanted to do something similar with the extra content from the physical collector edition I would also be interested (meaning not the game but just the goodies in physical form).
But it would have ton be later on, maybe 6 months or so from now so I have time to save money for it.