What do you mean "link"?
To place a base object as a reference in a cell, you drag the base object out of the list on the left and drop it in the render window.
That makes it a reference, and you can give it a new name.
If you are trying to change an existing reference to a new base object, then you pretty much have to remove the existing and place a new one, I think.
Has to be another way to do this, because the mod I'm expanding has 256 NPCs lined up in groups of 64, in very nice squares. If the original modder had dragged each one by itself and placed it in the render window, I don't think his sanity would have survived. There had to be another way to revise them, too, because he indicated in revision notes that he'd changed them over from several base objects before to new ones, it can be done. What's more, all 256 NPCs are associated with just 4 base objects. I just don't know how he did this, and he's no longer part of the modding community.