After last week's questionable interview with Skyrim's lead designer on xbox live, OXM attempts to catch the attention of hungry followers by stiring up the waters with a catchy title: ?Community spotlight: why do graphics matter??, subtitled ?The OXM community takes on Bethesda?, but no new content whatsoever.
source: http://www.oxm.co.uk/26891/elder-scrolls-5-skyrim-why-do-graphics-matter/
I guess it could be justly interpreted as an attempt to raise website traffic - mind the mid-placed advert.
More imporantly, it could mean the promised podcast with Todd Howard will not be broadcasted this week, as it has already been bottled up with filler material.