You can edit the kf files with the backwards animations, or add an ability to everyone that has Reduce Speed Multiplier, Condition: IsMoving Backwards. The latter will have a performance hit, the former's a bit more challenging.
Ah yes I forgot that IsMoving could check for different directions. I already have a script that walks through refs and gives actors a scripted ability so I guess I could do it through that but I think it might be a bit awkward.
I wouldn't really know where to start when editing kf files. I don't suppose this could be done from within the GECK? What about making a copy of the walk back animation and then replace the run back animation with the copy? Would that make them walk back, instead of run?