I'm sorry but Blu-Ray quality is leaps and bounds above DvDs, if you can't see that then I don't know what to tell you lol. I've never met anyone in my life who doesn't think it looks 10x better and more clear, because it does. It's a different format, higher resolution, I mean it IS better quality. It's not opinion, it's fact.
Also, I don't know where you buy your Blu-Rays but every single Blu-Ray I've bought cost around 20 bucks and has at least 2 disc, full of special features. I guess that just depends on where you buy them though. I buy mine from Barnes and Noble.
How is Blu-Ray a failure? It allows for better quality pictures as well as much more content on the disc. That seems like a win-win to me.
Well yes quality can be leaps and bounds better,
BUT only if you take advantage of it. Are you telling me that every single Bluray disc that comes out is taking advantage of it? Sure movies like Avatar does this, but are you telling me that for example, Underworld 3: Rise of the Lycans is awsome on Bluray? It is a joke and an insult to my intelligence. I wasted over $10 buying that crappy movie on Bluray when I could have bought it on regular DVD. The quality svcked on it BIG TIME. So this is where I say Bluray is a Fail. It is not being taken advantage of in 99% of the time. Those 1% of the time is awsome I will agree, but it is so few and not really worth paying more than Regular DVD since the quality is the same for 99% of the movies I have experianced with.
So for Microsoft, do they really need a Bluray player since 99% or very few companies take actual advantage of Bluray? No they don't. All they need to do is find something to get more storage space. Even PS3 games don't really take advantage of Bluray. Final Fantasy XIII looks about the same to me on the 360 and PS3. Again, you will say it was made for the 360 as well. Again, people not taking advantage of the power of Bluray, so if you are not taking power of it, then why have it?
So since Microsoft only needs more disk space it doesn't need the power of Bluray. Can you name me a game that uses the power of Bluray to make the GAMES more cripser, more sharper more better? I can't name one and the only thing Bluray is good for gaming is storage and nothing else.