What? You don't like free stuff with your pre-orders?
I won't buy into this exclusive retail content nonsense. In the case of Mass Effect 2 there was more exclusive preorder content, and retail exclusives then there was armor in the game. I know its not Bethesda who his developing this content, its Obsidian, but I wonder who's idea it was to do this kind of marketing. Probably Bethesda's since they're the publishing this game.
You're paying for a game, with its full content, not a demo, not a DLC, a full game. If I'm full willingly buying something, knowing theres content I'm never going to receive, I feel its going to have to be for a pretty good reason. In mass effect 2's case, I was really loyal to the mass effect franchise. But i was disappointed in the end.
I'm quite loyal to Bethesda games, and to bethesda's new fallout franchise...but not anymore.