That place felt like the center of Cyrodiil, heck, all of Tamriel. Not like Whiterun. You had all the shops under the sun in one, convenient place. Wanted armour? Go to The Best Defense. Want a sword? Slash 'N Smash is your place. Wanna get some new threads? Divine Elegance has what you need. Want to get the best prices for selling your goods? Pop alone and see Thoronir at The Copious Coinpurse
. Best prices in all of Cyrodiil. Okay so he got his merchandise from the dead, but at those prices who can argue? Wanna get that one rare book? Yes remember when there were book shops? The First Edition is your number one stop. Edgar's Discount Spells, I lived in that shop. It was the best place to go at early levels for spells. Thirsty after all that shopping? Why not have a pint at the Feedbag?
What has Whiterun got? Ok it has a pretty decent blacksmith. But I'm surprised they're still in business. They just let anyone use their equipment, they don't even charge. Belethor. I cannot put into words how much I hate that greasy bastard. He just looks like he should be on THE list. I just avoid that shop. Arcadia's Cauldron, every time I enter that shop she tells me how ill I look. She's the one who looks like they have Aids. The Drunken Huntsman I like. The brothers are cool. The stalls are okay but I never buy anything from them.
The shops keepers just have no personality compared to the Imperial City. I used to love trading there, but every time I go to Whiterun I just want to leave.