Yes, some kind of games between the dev' and the fans. Many people use them as sources, but other prefers to discard them.
In addition some of these RPs are well known by the fans, while others are neglected.
The "more official" RPs are the in-characters interviews:
http://www.imperial-library.info/content/interviews-skeleton-man
http://www.imperial-library.info/content/interviews-alvur-relds
http://www.imperial-library.info/content/interview-two-denizens-shivering-isles
http://uesp.net/wiki/Lore:Elder_Scrolls_Online_-_Loremaster%27s_Archive
http://uesp.net/wiki/General:Loremaster%27s_Episode_of_ESO-RP_ZOS_Interview
Then you have the four more well-known RPs:
http://www.imperial-library.info/content/redguard-forum-madness
http://www.imperial-library.info/content/vehks-teaching
http://www.imperial-library.info/content/trial-vivec
http://www.imperial-library.info/content/nu-mantia-intercept
You have a ton of them (RPs or interviews), the majority of them are on the TIL, but not all. Some are only readable as archive (I think of the "http://www.mwmythicmods.com/Archives/Lore/The%20Psijic%20Order,%20the%20Altmer,%20and%20Lorkhan%20A%20Letter%20from%20a%20Forum%20Scholar.htm") and some are definitely lost (the majority of the Loranna's RPs).
And as I said, some people use them as sources, others don't, it's as you wish.