All they have to do with regard to the Skyrim trademark is sell it to one of their subsidiary or sister corporations. That is a "commercial" use which would satisfy the requirement without having to release any additional information.
I've read a lot of crazy theories here lately on what constitutes use in commerce, but this is nonsense. First of all, it wouldn't be a sale because it would still be owned by Zenimax Media no matter which subsidiary "bought" the game. It's almost as if you people DON'T want an announcement soon! :bonk:
I believe that even after filing for intent to use, which is the next step, they still have six more months till they have to prove it. See below." How long does an Intent-to-Use applicant have to allege actual use of the mark in commerce?An applicant may file an Amendment to Allege Use any time between the filing date of the application and the date the Examining Attorney approves the mark for publication. If an Amendment to Allege Use is not filed, then applicant has six months from the issuance of the Notice of Allowance to file a Statement of Use, unless the applicant requests and is granted an extension of time. If the applicant fails to file either an Amendment to Allege Use or a Statement of Use within the time limits allowed, then the application will be declared abandoned. No registration will be granted."From uspto.gov
You have missed the bold part of your quote in your interpretation. Zenimax Media has already been granted several extensions - in fact, they've already been granted the MAXIMUM number of extensions. This is why we're certain there will be an announcement before the end of July. They have to use it by then or start all over and reapply for the trademark.
Okay, I'm tired of people obviously not knowing some of the fancy trademark terms we've been using so it's time for definitions.
DEFINITIONS TO KNOW IF YOU WANT TO DISCUSS TRADEMARK:Intent to Use - "In an application under section 1(B ) of the Act, the applicant must verify that it has a bona fide intention to use the mark in commerce on or in connection with the goods or services listed in the application." This IS NOT a statement that the mark is actually in use but rather that the applicant genuinely intends to use the mark. This is to prevent companies from farming trademarks by sitting on them until someone needs to buy it from them.
Use in Commerce - "The term 'use in commerce' means the bona fide use of a mark in the ordinary course of trade, and not made merely to reserve a right in a mark. For purposes of this Act, a mark shall be deemed to be in use in commerce--(1) on goods when--(A) it is placed in any manner on the goods or their containers or the displays associated therewith or on the tags or labels affixed thereto, or if the nature of the goods makes such placement impracticable, then on documents associated with the goods or their sale, and (B ) the goods are sold or transported in commerce, and (2) on services when it is used or displayed in the sale or advertising of services and the services are rendered in commerce, or the services are rendered in more than one State or in the United States and a foreign country and the person rendering the services is engaged in commerce in connection with the services."
Statement of Use or
Amendment to Allege Use - These are essentially the "proof" that the mark is being used in commerce. Either "must each include one specimen showing the mark as used on or in connection with the goods, or in the sale or advertising of the services in commerce." These are very similar to each other in definition and the appropriate form to use depends upon the exact type of application used.