...so that I may be remembered forever in a signature
6/2/2010
The date requires the following to be true and also that they occur in this order:
1) Website announcement
2) GameInformer Cover
3) E3 Showing
These are all steps that happened for both Oblivion and Fallout 3.
Here is the rationale:
Since the realm of speculation includes the trademark, and we also know that Oblivion Store launched the day before E3 2005, it is reasonable to assume that with the return of the Bethesda Online Store that they will launch TESV products the day before E3 as well with a subset of Skyrim Store, etc. to satisfy the use in commerce requirement to obtain the trademark. There was no fall release of information regarding the development but there WAS a fall release of the novel—this is important to the marketing timeline because it satisfies the necessary requirement for concept art to be released circa 18 months prior to the release of Fallout 3 and Oblivion (see the assembled timeline at the end of this post).
I am only counting the book as the marketing strategy that has been altered from the standard announcement. A standard announcement generally includes a few pieces of concept art or screens and telling the public, "Hey we're makin' a game folks!" This builds hype and starts the engine to the eventual marketing machine which can drive sales; thus it doesn't need to be truly a part of the development cycle for Bethesda Game Studios. In essence, The Infernal City is a prequel to TESV (concept art) and even more relative to TES because it is lore... many here agree the fans of TES love graphics but are rabid little hounds for the lore that TES provides. Amazon.com also retracted a statement in the description provided by the publisher that the next game was set 200 years after the events of Oblivion. If you take this as the new strategy, then 15 months from this ‘announcement’ places this at the latter part of the first quarter of 2011.
Since the GameInformer is usually released between the 7th and the 10th of every month, my first date needed to be prior to the likely first date at which the July issue would arrive at a person's house- that being delivered as early as possible in that timeframe where the USPS delivers. TES announcements have been on the website before the covers of the magazine. Since they are likely sent at the end of the business week to postal warehouse locations in preparation for bulk mailings, I set the elderscrolls.com announcement at the midweek point prior to the first deliverable day in this structure. Thus Wednesday, June 2nd became my first speculative date allowing the magazine to arrive on June 7th (my second date). Since E3 is June 15th, and the last launch of store goods for Oblivion Store was the day before E3 2005, I set this date to also be the day before E3, on June 14th. E3 commences, logical date for the trailer with gameplay footage June 15th. The next two dates have FAR less logic, however physical media releases and announcements follow a retail cycle where Tuesday is a release date. Since there needs to be an announcement of the second book and a fall release (similar to the first) for holiday sales, I set the mid-point on a Tuesday in July for the book release, and then the game release date on the date of the book release (since there was the amazon.com oops release with the first book). In order to get the final release date, I needed it to be on a Tuesday in March to follow the same timeline as with Oblivion and the Ides of March (15th) was consequently a perfect point to speculate on.
The following timelines were used to determine the marketing and release dates:
TESIII: Morrowind
12/10/1998 – Redguard Release (TESIII: Morrowind Development Begins)
9/22/1999 – TESIII: Morrowind Trademark Application Date
3/30/2000 – TESIII: Morrowind Announced for PC Release in late 2001 (later pushed back)
5/5/2001 – TESIII: Morrowind Announced for Xbox Release date
5/17/2001 – TESIII: Morrowind shown at E3
5/1/2002 – TESIII: Morrowind Released on PC
6/7/2002 – TESIII: Morrowind Released on Xbox
TESIV: Oblivion
5/1/2002 - Actual development begins on TESIV: Oblivion
9/10/2004 – Bethesda confirms rumors that TESIV: Oblivion is in development
10/6/2004 – Oblivion Trademark Application Date
10/24/2004 TESIV: Oblivion In Development announcement on elderscrolls.com
5/18/2005 E3 2005, trailer with game play footage (Microsoft)
3/20/2006 TESIV: Oblivion Release Date
Fallout 3
7/12/2004 - Actual development begins on Fallout 3 & Under Development ANNOUNCED
2/1/2005 – Fallout 3 Trademark Application Date
5/2/2007 - Game concept art and music shown (NO actual game footage)
6/5/2007 - First Teaser Trailer of ACTUAL GAME
7/11/2007 - E3 Private Showing for Fallout 3
3/21/2008 - Todd Howard details Fallout 3 to OXM
7/15/2008 - E3 Microsoft shows Fallout 3
10/28/2008 - Fallout 3 RELEASED
TESV: ((Skyrim))
3/20/2006 – TESIV released (potential start date for concept artist not used/completed on FO3)
10/10/2006 – Skyrim Trademark Application Date
10/28/2008 – Bethesda resources divided into “next big project” and FO3 DLC
10/14/2009 – The Infernal City Release Date set (Amazon.com retracts “200 years” statement)
11/24/2009 – The Infernal City Released
1/15/2010 – TESting Your Knowledge Trivia Begins (Prize: The Infernal City)
3/30/2010 – TESting Your Knowledge Trivia Ends (Prize: The Infernal City)
4/27/2010 – Bethesda Store Returns with TESIV DLC (Skyrim trademark is for clothing/booklets)
6/2/2010 - elderscrolls.com is updated with an announcement of TESV
6/7/2010 – Cover of GameInformer reveals first screens of TESV (July Edition)
6/14/2010 – Bethesda Online Store includes Official TESV merchandise clothing/booklets
6/15/2010 – E3 begins and Bethesda reveals game play footage of TESV
7/13/2010 - Second Elder Scrolls novel release date is revealed
7/31/2010 – Skyrim clothing/booklets Trademark Expires
8/12/2010 – QuakeCon (possible marketing platform for TESV)
11/23/2010 - Second Elder Scrolls novel is released and release date of 3/15/2011 for TESV is revealed
3/15/2011 – TESV Released