Scenario Three: The information was deliberately given to a specific person to cause exactly the reaction elicited by the media and fanbase, and is in fact all part of the plan. Thrilling, enticing, good story, again unable to determine probability. Against type for former games marketing styles.
I still think this whole idea of it being an intentional leak is madness and desperation, but you gotta think; If the information was leaked, why would it be riddled with such imprecise and confusing language? Nobody familiar with the franchise, much less an employee working on it, would say 'the sequel to Oblivion'. The original Danish article referred to a 'direct sequel' which the last few threads have shown to be a troubling choice of words. Vaguely referring to 'the blades' and a 'dragon lord' is pretty meaningless - its not going to excite interest in people who are not already fans of the franchise, if anything it would sound boringly generic.
The whole point of marketing is to present a carefully designed and manicured image of your product to a broad audience - but there is no real meat to the eurogamer story, the wording is clumsy and careless, no revelations of any value are in there - there is nothing to me about the story that suggests a manufactured fake-leak. If you wanted to make waves with a fake leak, you would do a few things differently - you'd upsell the game by talking about its breathtaking scope or production values, you'd tease that there is something coming that nobody expects, you would do something more than suggest the bare existence of the game.
If there is any truth to the story (and I don't grant the Eurogamer outfit much credit in general) I am much more inclined to believe that somebody from Bethesda, or somebody related like a freelancer or nosey UPS guy, was talking out of turn. Imagining that there is some kind of marketing conspiracy is just a flight of fancy.
Let's also consider scenario 4 which is that the MMO leaks from the court transcripts were to garner up controversy and create conflicting claims among news sources to create hype as well for some form of an announcement.
That wasn't a leak, that was legal disclosure as part of a trial. All this fake-leak thinking seems so far off base.
gamesas doesn't need to grovel around trying to manufacture hype for TESV. Its not some shoddy indie game from a company with no marketing budget. Look at how the announcements of Oblivion and Fallout 3 were handled, and how they were received by the enthusiast press.