Just reposting what was lost in the last pages of the last thread:
I theorize it's one of four things (Ordered from what I find most likely to least likely, 1 being most likely):
1) A ploy Eurogamer started, knowing other big sites would pick it up, pressuring Bethesda big time to announce it.
2) A leak set up between Bethesda and Eurogamer, trying to draw some attention back to TES before the announcement.
3) A rumor that has no real purpose other than "For the lulz", which would probably result in a firing or two at Eurogamer.
4) The story is true, and really did happen.
You have a very strange sense of possibility. The idea of a professional journalism unit staging a ploy in order to get a game announcement out faster is ridiculous, and no developer would ever do something like #2, it just would be too strange and backhanded when there are tons of other viable alternatives. Hell, just one enigmatic comment from Todd and the internet would be just as on fire as it is now. You'd have to have a PR agent who never made it out of college to think that setting up an unsubstantiated leak was a good idea. The third option, that this is a joke, is equally ridiculous. Eurogamer isn't a bunch of teenagers giggling and knocking back a few beers, it's a professional business that has its viability staked entirely on its journalistic credibility. If this is a joke, I don't expect a firing or two, I expect the entire Danish outfit to look like the aftermath of the Salem Witch Trials.
To me, what's likely is either A) the story is true, B) the story is an unintentional misreporting of a misintepreted fact, or C) the story is actually an unsubstantiated rumour that was mistakenly reported as fact. Either way, the fact of the matter is that Bethesda's going to see the bedlam that was caused by a single article about TESV, and they're going to have to realize that TESV needs to be priority #1 for them.
EDIT: And about Spike Awards, they're just a giant brofest (see: celebrity appearances from the likes of Jack Black and Samuel L. Jackson). I'd doubt a game like TESV, which can most certainly stand on its own, would be announced amidst such rabble.