I find Pete Hines' https://twitter.com/DCDeacon/status/655466652121899008 on Twitter particularly hilarious.
e.g. to nagging tweets demanding an answer on a list of 1,000 names, Pete said:
"it's Saturday. Go outside and play and quit demanding answers from me."
The reason I find this to be wonderful is because it plays to narrative that involves keeping the game pretty much secret until release (and that 'fans' are not entitled to know stuff pre-launch).
Two other games releasing soon, Assassin's Creed Syndicate and Rise of the Tomb Raider have released
multiple trailers, multiple gameplay segments and you can even watch the start of both of those games online.
Do you see more games companies marketing the Bethesda way,
or is it just something only they can pull off?