I know and its bothering me alot. I mean, " I " didnt choose to get involved in this new multiplayer era. I liked it when i was younger and my friends would come home and play a game with me but now, most game i buy i dont even try the multiplayer aspect of it, i often dont feel like playing with stranger. Even in an mmo, i play to be with my wife, a neverending game. I do go in a guild, sometime ... when i feel obligated for raiding and accessing "group content". If it wasnt for that, i would stay alone with my wife.
Same things happen in other games. I had to quit a guild in Diablo 3 (since patch 2.0) like 1 hour after joining. Everytime someone earn an achievement or a legendary, it spam your chat automatically. God i hate that. There is no "appear offline" feature on battlenet too. I was finishing Dead island: Riptide yesterday and there is an option to notify your progress on facebook... like whaaa? who would do that?
Perhaps i just refuse to grow to the new multiplayer era but damn, so much of these features dont appeal to me. I just want to play alone in my corner.