You walk by the road when you see an old tavern, the gate lay down, it's windows are dirty and broken and it looks abandoned. You enter inside and there is nobody there, everything is old and broken you find a letter telling you what happened and etc. After a while you fix the tavern and you need to get traffic so you hire people or tell children to put posters around town, based on that where you advertise different kinds of people may come, example if you put posters in a big city a lot of people may come to your tavern and the atmosphere will be more cheerfull but if you put them in some small village, mysterious, quiet, hooded people may come and the atmosphere will be different, this can be a place for generic quests, later you hire personnel and musicians, and you also buy food and drinks for it..